Did you know?

Some believed that emeralds supposedly cured eye problems and helped kill snakes. However, Cleopatra owned an emerald mine yet died of a snake bite!

Click for more diamond facts

Feedback 

If you have any enquiries or comments about the website or its contents, please let us know via the feedback form

UK initiatives during 2007/2008

  UK initiatives during 2007/2008
Store operations and human resources
  • Enhancements to training programme
  • Successfully tested index of customer satisfaction
  • Own label store card launched
  • Development of training workshops with British Horological Institute
  • Improved coordination between marketing and training timetables
  • Further developed employee reward packages
Merchandising
  • Increased brand differentiation through collections and exclusive merchandise
  • Enhanced the Leo Diamond selling methodology
  • Made shopping easier by improving displays and rationalising ranges
  • Developed key volume items
  • Developed key volume items
  • Improved sharing of inventory information with a more focused supplier base
Marketing
  • Further development of “H.Samuel helps you say it better” marketing theme
  • Development of new marketing proposition for Ernest Jones
  • Enhancement to websites
Real estate
  • 16 H.Samuel store refurbishments
  • Tested design enhancements in Ernest Jones
  • Improved focus of H.Samuel store portfolio

Developed by twentysix London