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Competitive Strengths |
| Store operations and human resources |
The ability of the sales associate to explain the value proposition is essential to most jewellery purchases.
- Industry-leading training with third party accreditation
- 78% of store management have passed the Jewellery Education and Training Course 1 accredited by the National Association of Goldsmiths
- Management trained to support enhanced sales associate development programmes and build general management skills
- Commission based remuneration programme developed to improve recruitment and retention of top quality staff
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| Merchandising |
Consumer offered superior value and selection
- Leading supply chain capability in the UK jewellery sector
- Highly responsive demand-driven merchandise systems
- Scale to offer exclusive products
- 24 hour re-supply capability
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| Marketing |
Leading brands in middle market sector
- Ability to leverage brand perception through scale of marketing spend
- Leading integrated e-commerce and retail store service within the speciality jewellery sector
- Marketing database of over 13 million names
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| Real estate |
Well designed stores located in primary locations with high visibility and traffic flows
- Strict real estate criteria consistently applied over time
- Revised store format, more suited to selling diamonds and fine jewellery
- Attractive tenant to landlords
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