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Competitive Strengths |
| Store operations and human resources |
The ability of the sales associate to explain the value proposition is essential to most jewellery purchases.
- Centrally prepared training schedules and materials used by all stores
- All store managers are trained diamontologists
- About 5,300 trained diamontologists in total
- Clear, measurable daily store standards
- Each store receives a monthly customer experience report
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| Merchandising |
Consumer offered superior value and selection
- Leading supply chain capability among middle market speciality jewelers
- Each store merchandised on an individual basis
- Highly responsive demand-driven merchandise systems
- 24 hour resupply capability
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| Marketing |
Leading brands in middle market sector
- Largest speciality jewellery retailing marketing budget in US
- Ability to achieve leverage through national television advertising
- Marketing database of over 25 million names
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| Real estate |
Well designed stores located in primary locations with high visibility and traffic flows
- Strict real estate criteria consistently applied over time
- Well tested formats and locations
- Attractive tenant for landlords due to high store productivity
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| Credit operations |
Ability to facilitate customer transactions
- About 50% of sales utilise in-house credit
- Dedicated, proprietory scoring cards
- Manage credit in context of our business
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