For 2007/08
US
Initiatives and developments planned for 2007/08 include:
Store operations and human resources
- complete roll-out of enhanced training procedures;
- continued focus on overall customer experience;
- system and training enhancements to improve the repair service provided to customers;
- improvements to recruiting processes;
- roll-out of broadband communications infrastructure, and upgrade of internal store communications systems.
Real estate
- space increase planned at top end of 8% -10% target range;
- further acceleration in the number of Kay off-mall openings (up to 40 locations planned);
- continued testing of Kay in outlet centres;
- expansion in the number of Kay superstores; and
- maintain the planned level of Jared openings in the range of 20-25 stores per annum.
Merchandising
- further development of rough diamond sourcing capability;
- expansion of the direct importing of merchandise;
- evolution of “Journey” assortments;
- continued expansion of Leo Diamond range; and
- development of the Peerless Diamond range in Jared.
Marketing
- further growth in Kay television advertising;
- Jared is expected to move to national network television advertising for Christmas 2007;
- continued development of JB Robinson television commercials; and
- enhancement of the Kay website.
UK
Initiatives planned for 2007/08 include:
Store operations and human resources
- updating training to further increase staff confidence and skills in customer service and product knowledge;
- continuation of the programme to enhance employee reward packages; and
- implementing of a three year programme to enhance service levels and further improve training in head office.
Real estate
- between 15 and 20 major H.Samuel store refurbishments;
- testing of some design enhancements in Ernest Jones stores; and
- selective store openings, relocations and closures.
Merchandising
- further increase brand differentiation through collections and exclusive merchandise;
- making shopping easier by improving displays and rationalising ranges; and
- developing key volume items.
Marketing
- continuing to test and develop television advertising campaigns for H.Samuel and Ernest Jones.